Social Networking Sites Provide More Benefits than...

Various social networking services have achieved enormous success at the first decade of the 21st century. Up to 2010, more than 500 million users globally have been regularly using Facebook (Kirkpatrick, 2010, 2). A social networking site is defined as an online platform where socially related users can communicate and share information with each other, such as Facebook, Twitter, Myspace and Renren. Howevertheir success did not come without a price. It has long been a question that whether these services brought more good than harm to the community. To thoroughly examine the social impacts brought by social networking services, both beneficent and maleficent effects should be discussed. Significant benefits that will be covered in this†¦show more content†¦Sharing of various information, including videos, music and news, seems to be more effective in establishing and maintenance social relationships. It should be noticed that social networking services only work as an inter face between its enormous end users. Therefore it could be in the case that user of such services may have a stronger willingness to social with their peers before their Facebook accounts were registered. Lack of well controlled definitive study is a major obstacle in analysing patterns in this field even though benefit is more likely to exist than not. Secondly, online social networking services are potent tools in marketing with both customer and sellers being benefited. As mentioned above, the rather prevalent information diffusion makes social networks excellent media for transmitting commercial information. Besides, interaction between end-users may further strengthen the efficacy of a campaign. This hypothesis is proved by empirical evidence. For example, Chuhayhas found that feedback effects between acquaintances could strengthen the attractiveness of the product being marketed (2010, 55).Another feature observed in social mediaShow MoreRelatedSocial Networking Sites Bring More Benefits Than Harms.843 Words   |  4 PagesNowadays, social networking sites are very popular among people all around the world especially teenagers. In fact, social networking sites such as Facebook, MySpace and Twitter are names which are quite familiar to anyone of us. Furthermore, many of us make use of these social networking sites to stay in t ouch with our family and friends. This is because that these sites are cheap, fast and easy to access. 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